5:00 - 5:30 p.m. Networking
5:45 p.m. Welcome
6:00 - 7:00 p.m. Presentation by Alexandra Watkins (Biography below)
Eat My Words
A winner of the Make Mine a Million Dollar Business program sponsored by American Express, Alexandra Watkins has turned her passion for naming things into a dream job. As Chief Innovation Officer of Eat My Words, Alexandra has generated thousands of brand names for everything from potato chips to microchips, a nationally recognized bacon cheeseburger (which ironically, must remain nameless) and a product so controversial, it was recently pulled off the market.
Alexandra first got hooked on naming when Gap hired her to create cheeky names for their first line of body care products. Soon after, she broke into the business by talking her way into Landor via a Match.com date. With her fresh, unconventional naming style, Alexandra soon became a go-to resource for countless branding and naming firms around the country. And Landor sent her enough business to open her own firm.