MSAN Seminar Series in Analytics

Friday, April 25, 2014
12:15 PM - 1:45 PM
Downtown Campus 529 - Classroom
Event Type
Events and Lectures
Contact
Keihl, Kirsten Lynn
422-4868
Department
Computer Science

Convergence of Big Data, Analytics, and Marketing - Staying on the Bleeding Edge

Speaker: Jarvis Mak, SVP, Customer Success at Rocket Fuel

How are Big Data and analytics changing the world of digital marketing? More specifically, how can marketers employ Artificial Intelligence (AI) to utilize Big Data to produce desirable results for marketers? This talk, by Jarvis Mak, SVP Customer Success at Rocket Fuel, describes the increasingly important role that AI is beginning to play in marketing as well as the interaction between computers and humans in this dynamic landscape.

Jarvis is responsible for the Operations, Analytics, and Professional Services teams. These teams work with Sales and Account Management to translate customer objectives into inputs to the Rocket Fuel platform that optimize performance and help ensure campaign success. Before joining Rocket Fuel, Jarvis worked with Havas Digital as Senior Vice President and Global Director of Research and Insight, responsible for working with clients worldwide to help guide communication strategy through an insights-driven approach. Jarvis originally joined Havas Digital as head of research for Media Contacts in the U.S. Before joining Media Contacts, he was with DS-IQ, a marketing services firm in retail digital media, translating in-store campaign results into recommended targeting and optimization strategies.

Prior to DS-IQ, Jarvis was at Yahoo!, where he provided insights and solutions to key retail and travel clients. Jarvis also served as Director of Analytics for Nielsen//NetRatings, where he spearheaded the MegaPanel research effort and managed the company's custom research team. Jarvis received his bachelor’s degree in molecular and cell biology from UC Berkeley.

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