Building a Future for Legacy Media: How a 150-Year Old Newspaper is Changing How It Does Business

Wednesday, April 02, 2014
12:00 PM - 1:00 PM
Cowell Hall 312 - Classroom
Event Type
Events and Lectures
Contact
Fedulow, Lydia B
422-5152
Department
Media Studies

"Too much of daily journalism has become boring." 

Building a Future for Legacy Media:  
How a 150-Year Old Newspaper is Changing How It Does Business 

Wednesday, April 2
12:00-1:00PM
Cowell 312

Speaker: Audrey Cooper, Managing Editor of the San Francisco Chronicle.

Cooper wants to see the Chronicle think strategically about wooing back readers who have fled to specialty publications, blogs and alternative media sources by putting the news organization’s digital properties front and center.

"The question is how do we make sure that our reporting is getting to the people when they want it and on the platform they want it and how do we fight back all these specialty niche digital publications that are frankly eating our lunch when it comes to getting eyeballs on stories." (Cooper) 

Presented by the Department of Media Studies
For more information, please contact Professor Robertson (robertson@usfca.edu) 

tag
usfcal_artsci_media_studies usfcal_artscihome

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